#Project canvas book how to#

The method of A3, which originated in the framework of the Toyota Production System, is used for collaborative problem solving, status reporting, and presenting proposals. Such a tool addressing identity communication strategy has not been developed with a scientific approach until now. The originality of this paper lays in the novelty of the tool and its development. The authors also evaluate its use and find out through the preliminary evaluations that it could be easy to use and useful for practitioners.

#Project canvas book how to#

The authors demonstrate how to design strategic tools for allowing teams to co-design their identity communication strategy and present the tool. The authors conducted three iterations between design and evaluation, where the results of the evaluations are implemented in the design. The authors propose the design of a tool as well as some preliminary qualitative evaluations. The paper follows a design science research approach.

The purpose of this paper is to propose a visual tool that supports entrepreneurs in SMEs and startups to collaboratively develop their identity communication strategy. However, this can be a complex task for small organisations. We provide a methodological process for analyzing multiple-project data by bridging methodological insights from design science research and qualitative methods from the social sciences.īeing able to communicate a clear identity to different stakeholders is crucial for SMEs and startups in today’s world, which is characterised by accelerated innovation, growing competition and increasingly connected consumers. Our study addresses the lack of guidance in the development of visual inquiry tools and the lack of methodological guidance in design science research on how to theorize and formalize knowledge across multiple projects. We outline the design principles (among others) that should be followed for developing visual inquiry tools for other strategic management problems.

Thus, we propose a design theory for visual inquiry tools based on the design knowledge accumulated within and across three projects: the Business Model Canvas, the Value Proposition Canvas, and the Team Alignment Map. As the interest in and the emergence of visual inquiry tools gains momentum, it is important to formalize the design knowledge that future designers can build on to develop such tools. Such tools build on design thinking techniques to allow management practitioners to jointly inquire into specific strategic management problems. The Business Model Canvas project cleared the path for the development of a new tool type which we call visual inquiry tools.